AI Insights · Timothy · July 2025
Top Art Games in New Zealand: Q2 2025 Performance
Explore the performance trends of the top 5 art games on a unified platform in New Zealand during Q2 2025, based on Sensor Tower data.
In the second quarter of 2025, the top five art games in New Zealand experienced varying trends in weekly downloads, revenue, and active users. Here's a closer look at their performance:
Color Pop AI - Coloring Book from MWM saw a notable peak in weekly downloads, reaching 1.7K in mid-April, followed by a dip and a recovery to 1.1K by the end of June. Revenue peaked at approximately $658 in mid-April, while active users fluctuated around 3K to 4K.
Color by Number：Coloring Games by Wildlife Studios experienced a significant rise in active users, ending the quarter with over 5K. Weekly downloads spiked at 2.1K at both the beginning and end of the quarter, with revenue peaking at $443 in mid-May.
Nonogram - Jigsaw Number Game from Yunbu showed stable weekly revenue, reaching $406 in early June. Downloads remained low, peaking at just 124 in late April, while active users hovered around 300 to 400.
Puzzle Page - Daily Games! by AppyNation Ltd. had a peak in weekly revenue at $477 in early May. Downloads were modest, with a high of 270 in late May, and active users fluctuated between 2.6K and 3.5K.
Drawing for kids - baby games by Bimi Boo Kids Learning Games showed consistent downloads, peaking at 329 in the final week of June. Revenue remained steady, with a high of $343 in late May, and active users increased to 820 by the quarter's end.
These insights are drawn from Sensor Tower data, providing a snapshot of the current trends in the art games category in New Zealand. For more detailed insights, visit Sensor Tower's platform.
